Amazon entwined with you series#

Most of their goodwill comes from the positive experiences customers have with their products. Apple has developed it’s brand through advertising as well as delivering consumer-focused solutions for decades. That relatively small advertising investment also shows that a brand isn’t earned through advertising alone. One of the benefits of having a valuable brand is your advertising dollars go further because ads from a well-known / well-loved brand get more attention from viewers. That may seem like a large number, but it is not that much consider the brand is worth $234 B, only 0.8%.īecause Apple’s brand is so valuable and so well love, they generate a lot of interest from a small investment in advertising. It’s also interesting to note that Apple spends $1.8 B a year in advertising. The intertwined nature of brands doesn’t stop companies from licensing their brand, which can have good and bad consequences (brand dilution). Companies are gestalt they are their complete whole, inherently indivisible.

Brand equity is entwined with every other component of a company’s value. Granted, it would be hard to separate the Apple brand from the rest of the company. Theoretically, Apple could sell its brand for $234 B to Microsoft, Facebook, or any business with that much cash or stock. That $234 B brand value means that Apple would lose nearly half of its value overnight if some bizarre trademark dispute meant that Apple could no longer sell under the name “Apple,” use the logo, similar graphics, or the website, and not use any other brands as well. The value of Apple (at this time) is $703.5 B, and the value of the brand $234 B ( according to Interbrand), so 30% of the total value of the company comes from the Apple brand and all their sub-brands (iPhone, Mac, iCloud, etc.) Then we explain the importance of brand equity as a concept.Įditor’s note: This article was originally published on September 2, 2016, and then received an extensive rewrite on July 8, 2020.Ī third of the value of Apple of the company is the value of it’s brand. Then we look at all the things that add up to create brand equity. We look at some examples of brand equity, like the value of Apple’s brand. We start by reviewing both the simple definition of brand equity and one someone would learn in business school. Everything they do is to make the brand more valuable to the organization.Īfter reading this article, you will be able to understand brand equity and explain the concept to other people. Sophisticated brand managers have the mindset that a brand is an asset, and working on it and investing in it will make it more valuable over time. Brand equity is the dollar value a company would pay to purchase a brand or sell their brand for. A popular brand enables a business to sell more products at a higher profit margin that ability is valuable. How you build such brand equity? Well, the first step is understanding what brand equity is.īrand equity is the value of a brand. These brands are so awesome because they have built up their brand equity over time. I have always been interested in why some brands are loved so much that they have a cult following, like Apple, and why people are willing to trade a small fortune to be part of a brand, like Ferrari.

Amazon entwined with you series#

The second novel in the Crossfire series Reflected in You is available in October.Brand Equity: the portion a company’s value attributable to its brand(s).

Her other books available in Penguin include: Bared to You, Seven Years to Sin, Bad Boys Ahoy, Don't Tempt Me, A Passion for Him, Passion for the Game, The Stranger I Married and Pride and Pleasure.

A wife and mother of two, she is a former Russian linguist for the U.S. The sizzling third book in the #1 New York Times bestselling Crossfire Trilogy following Bared to You and Reflected in You! Praise for Sylvia Day: ' Shades of Grey eclipsed by Bared to You' Evening Standard 'Tipped as the new Fifty Shades of Grey but is a lot darker and the heroine Eva is a stronger, savvy character and more likeable' Bella 'Move over Danielle Steel and Jackie Collins, this is the dawn of a new Day' Amuse 'Several shades sexier and a hundred degrees hotter' Woman 'This is a sophisticated, provocative, titillating, highly erotic, sexually driven read and is extremely well done.' Swept Away by Romance Sylvia Day is the #1 Sunday Times and #1 New York Times bestselling author of over a dozen novels in multiple genres - contemporary, fantasy, historical, science fiction, romantic suspense, paranormal romance, and urban fantasy.